DIGITAL MEDIA LEGAL CONSULTING FOR EMERGING & ESTABLISHED COMPANIES

About

I offer a unique form of legal practice to suit the needs of both emerging and growing companies that may not have their own in-house counsel or where legal needs exceed a company’s existing internal resources.

I draw on my law firm training and my years as in-house counsel to give my clients the services they need when they need it. With my deep understanding of the fields of digital media, advertising, internet services and technology, along with my business and strategic skills, I represent content owners, publishers and service providers.

I act as in-house counsel for an emerging or smaller business, working closely with the executives to help formulate company strategy and fulfill day-to-day legal needs.

Example

I advised the meditation mobile app, Stop, Breathe & Think (now known as MyLife) on content acquisition, app syndication and marketing partnerships, while counseling the company on product development, privacy, security and COPPA issues in a rapidly changing legal environment. I worked closely with the CEO and the heads of product and partnerships, supporting the company from its inception through its sale to the Meredith Corporation.

SBT/MyLife

Example

I began working as an outsourced in-house counsel for the TV Time mobile app, which pivoted — with the acquisition of Mediamorph and TheTVDB and the development of the Whip Media Exchange — from a consumer-based social model into a sophisticated international B2B film & television data platform servicing Content Buyers and Content Sellers, as well as providing entertainment insights and support to major media conglomerates.

Whip Media Group

I supplement an existing in-house legal team, where legal needs overall, or in a particular area, exceed internal resources.

Example

I support the Audio team at Anuvu (formerly Global Eagle Entertainment), which supplies in-flight entertainment to international airlines, adding my music and licensing expertise to work with existing counsel in negotiating complex licensing arrangements with major music labels, publishers and collecting societies, helping to manage complicated financial reporting relationships and securing important accomodations that allowed the company to survive during a challenging period for International travel.

Anuvu

Example

At Roku, I worked with the sales team on multi-million dollar insertion orders, advertising policies and sophisticated data management agreements; with the marketing team on both brick and mortar and online seasonal programs; and with the content acquisition team, negotiating development and distribution agreements for the Roku OTT platform.

Roku

I provide project-based representation, working in a specific area requiring focused legal attention.

Example

For Game Rant and Screen Rant, I negotiated strategic advertising partnerships and ad network agreements, ultimately negotiating the sale of the companies to Valnet.

Game Rant

Example

I represent new businesses from their formation through the development of key business and legal forms that will support initial contracts with contractors and partners.

Salt

I support my client’s needs with creative models of representation and custom fee structures that work within your legal budget.

Based in Beverly Hills, I often work at clients’ offices in Los Angeles and San Francisco, and support other clients remotely. I look forward to working with you!

Services

Content Licensing
What I offer
- Review & Negotiation of Licenses
- Licensor/Licensee Forms & Term Sheets
- Syndication & White Label
- Music: Master Recording & Publishing Licenses
- Video: Multi-channel Networks & Production Agreements
- Sports: Rights Acquisition
Technology
What I offer
- Product Advice
- Master Service & Provider Agreements
- Software Distribution & APIs
- Terms of Service
- Privacy Policies
- COPPA
Advertising and Marketing
What I offer
- Digital Publishers & Advertisers
- Insertion Orders & Ts & Cs
- Ad Network Agreements
- Data Management Platforms
- Social Media Marketing Agreements & Contests
General Counsel Services
What I offer
- Day-to-Day contracts & forms
- Consultant & Advisor Agreements
- Compliance & Policies
- Litigation Oversight & Management
- Banking & Leases
- Legal Department Management

What my Clients say

Dina serves as an adjunct member of Roku’s in-house legal team. We initially turned to Dina to provide cost-effective support to our growing digital content distribution and advertising businesses when we simply had more work than we had in-house resources to cover. As our in-house team has grown, we have continued to work with Dina as a value-added resource and trusted advisor. Dina has worked on a wide variety of transactions in addition to helping us develop and evolve our business models and transaction documents. Dina understands our company’s culture, priorities and needs, and takes these into account in the work that she takes on for us. She is very invested in Roku’s success, and has built strong relationships with both members of the in-house legal team and our business clients. Dina’s broad legal and business experience in digital media and technology has been extremely valuable to us. Importantly, Dina has a strong work ethic, and it has been a pleasure for our team to partner with her.
— Stephen H. Kay, SVP & General Counsel, Roku, Inc. —
In her role as our legal counsel, Dina has partnered with the StumbleUpon team for the last four years. She plays an operating role in the business ranging from the review of the vendors, sales, technology and partners contracts, interface with outside counsel and general day to day legal advice on privacy and product questions. As a growing company interacting with both large and small corporations we constantly need to balance risk vs. opportunity. Her pragmatism in identifying and managing the exposures while still getting the deal done is her most valuable attribute. It is a pleasure to work with Dina and it feels like she’s part of the team and is a true counsel and sounding board on legal and business questions.
— Mark Bartels, CEO, StumbleUpon —
Dina started working with Big Frame as our general counsel when we were a very new start-up trying to make sense of the collision between YouTube, a new type of talent, and the established worlds of Madison Avenue and Hollywood. I had been lucky enough to work with her previously at Yahoo! Music, so we had a high level of trust from the very beginning, which was crucial. Dina is hard-working and diligent, but also very flexible and solutions oriented. She was able to jump into the trenches and work side-by-side with my young staff while also helping the senior team chart a course towards sustainability. I can recommend Dina wholeheartedly both as a strong legal mind and as a fun, dedicated team member who strives for the overall success of the business.
— Steve Raymond, Founder & CEO, Big Frame —
Dina has been a terrific business partner and trusted advisor in support of Anuvu’s audio business. Dina has led some extremely complex strategies and negotiations for us and in all instances has been able to create a win-win scenario for all involved. Dina’s unswerving work ethic, concise and clear communication, get-it-done attitude and results oriented approach has been invaluable and I am extremely grateful for her support and hard work. I would recommend Dina’s business savvy and legal expertise in a heartbeat – any company would be extremely fortunate to work with Dina.
— Terri Davies, SVP, Anuvu —

Bio