DIGITAL MEDIA
LEGAL CONSULTING
FOR EMERGING & ESTABLISHED COMPANIES
New York City
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A unique form of practice

I offer a unique form of legal practice to suit the needs of both growing companies that may not have their own in-house counsel, or established companies where legal needs exceed existing internal resources.

I draw on my law firm training and my years as in-house counsel to give my clients the services they need when they need it. With my deep understanding of the fields of digital media, advertising, services, technology & AI, along with my business & strategic skills, I represent publishers, content owners & technology providers.

I act as in-house counsel for an emerging or smaller business, working closely with execs to develop strategy & fulfill day-to-day legal needs.

Example: Outside GC

Prism Labs

Prism Labs is an AI-based personal body scanning technology with multiple pharmaceutical, fitness, health & other business applications. I act as their in-house counsel, advising leadership on product development issues, drafting partner agreements & other technology licenses, and facilitating business integrations & collaborations.

I supplement an existing in-house legal team, where legal needs overall, or in a particular area, exceed internal resources.

Example: Programmatic Advertising

U.S. News & World Report

At U.S. News & World Report, I support the legal & business leaders that run the programmatic advertising auction business, negotiating deals with technology & data providers, and with SSPs, requiring a deep understanding of the underlying technology and the privacy & data security issues that surround it. I also support other aspects of the business, including content & IP outbound licensing, deal work for the various publishing verticals, and vendor agreements, as needed by the General Counsel.

Example: Music Licensing

Anuvu

I support the audio licensing team at Anuvu, which supplies in-flight entertainment to international airlines, adding my music & licensing expertise to work with business & legal leads in negotiating complex worldwide licensing arrangements with major music labels, publishers & collection societies, helping to manage complicated financial reporting relationships and securing important accommodations for the client during these challenging periods for international travel & IFE.

I add my particular expertise & flexible work arrangement to smaller law firms that require additional support for increased client demands that may overwhelm existing resources.

I provide project-based representation to companies that may need help in a specific area requiring focused legal attention beyond what may be available internally.

I represent new companies subsequent to their formation through the development of key business & legal forms that will support initial contracts with contractors & partners.

I support each client's particular needs with creative models of representation & custom fee structures that work within your legal budget. Based in Beverly Hills, I am fully equipped to support my clients remotely, and always enjoy collaborating in person.

I look forward to working with you!

Dina Hellerstein

What I Offer

Content
Licensing
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Content Licensing
  • Review & Negotiation of Inbound & Outbound Licenses
  • Licensor / Licensee Templates & Term Sheets
  • Brand Licensing & Syndication
  • Music: Master Recording & Publishing Licenses
  • Video: Multi-channel Networks & Production Agreements
  • Sports: Rights Acquisition
  • AI Licensing & Expertise
Technology
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Technology
  • Product Development Advice
  • Master Service & Provider Agreements
  • SaaS, Software Integration, Distribution & APIs
  • DPA, Privacy & Data Security Support
  • Terms of Service
Advertising
& Marketing
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Advertising & Marketing
  • Digital Publishers, Brands & Advertisers
  • Insertion Orders & Terms & Conditions
  • Programmatic Advertising Agreements & Expertise
  • Ad Platform & Network Agreements
  • Social Media Marketing & Contests
General
Counsel Services
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General Counsel Services
  • Day-to-Day Contracts & Forms
  • Consultant & Vendor Agreements
  • Legal & Business Strategy
  • Compliance & Policies
  • Litigation Oversight
  • Legal Department Management

What Clients Say

"Dina has worked at every company where I've been the CEO — she is fantastic. Dina is hard-working and diligent, but also very flexible and solutions oriented. She works hard to understand my needs and the needs of my business, and strikes a balance that aligns with my risk profile and budget. I can recommend Dina wholeheartedly both as a strong legal mind and as a fun, dedicated team member who strives for the overall success of the business."

Steve Raymond
CEO, Prism Labs · 8i · Big Frame

"Dina has been a terrific business partner and trusted advisor in support of Anuvu's audio business. Dina has led some extremely complex strategies and negotiations for us and in all instances has been able to create a win-win scenario for all involved. Dina's unswerving work ethic, concise and clear communication, get-it-done attitude and results-oriented approach has been invaluable. I would recommend Dina's business savvy and legal expertise in a heartbeat — any company would be extremely fortunate to work with Dina."

Terri Davies
SVP, Anuvu

"Dina has been providing highly valued and essential support as outside legal counsel for Penske Media Corporation and its media and event properties, including Rolling Stone, Billboard, Artforum, Robb Report, and SXSW. She has been a tremendous asset when we need an extra pair of legal hands to jump into a thorny business dispute or sophisticated transaction. She is responsive, smart, pragmatic and level-headed. She knows how to talk to business clients as well as in-house counsel. We are big fans."

Judith R. Margolin
SVP & Deputy General Counsel, Penske Media Corporation

"Dina served as an adjunct member of Roku's in-house legal team. We initially turned to Dina to provide cost-effective support to our growing digital content distribution and advertising businesses when we simply had more work than we had in-house resources to cover. Dina has worked on a wide variety of transactions in addition to helping us develop and evolve our business models and transaction documents. Dina's broad legal and business experience in digital media and technology has been extremely valuable to us."

Stephen H. Kay
SVP & General Counsel, Roku

Background & Credentials

Current Practice

Digital Media Legal Consulting

Selected client engagements include:

U.S. News & World Report
Anuvu (f/k/a Global Eagle Entertainment)
Prism Labs
Ad Hoc Labs
Penske Media Corporation
Movies Anywhere / Disney
Beat Beauty
Whip Media Group
EatLove
Jukeboxy
Doctorpedia
Roku
Invoice2go (acq. by Bill.com)
Imagine Entertainment
OpenX Technologies
Deke Digital
Stop, Breathe & Think (acq. by Meredith)
Salt Productions
Thuuz Sports (acq. by Stats Perform)
StumbleUpon / Mix
SoundHound / Hound
Screen Rant / Game Rant (acq. by Valnet)
Big Frame (acq. by AwesomenessTV)
Earbits (acq. by You42)
Soundtracker
Kazaa
MySpace
VP & Associate General Counsel — Yahoo!
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Served as VP & Associate General Counsel at Yahoo!, with responsibilities across Yahoo! Music, Yahoo! Video, and Yahoo! Media divisions. Managed complex licensing, distribution, and technology agreements supporting Yahoo's major media properties.

VP, Legal & Business Affairs — EMI Music
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Served as Chief Legal Officer for EMI Music's Marketing & Distribution division, including its digital media operations. EMI Music was subsequently acquired by Universal Music Group.

Paul, Weiss, Rifkind, Wharton & Garrison — New York City
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Practiced litigation at Paul, Weiss, Rifkind, Wharton & Garrison. Areas of practice included Entertainment, Antitrust, and Death Penalty litigation.

Education & Bar Admissions
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Education

  • J.D. — Columbia Law School
  • B.A. — University of Pennsylvania (English)
  • B.S.E. — The Wharton School of Business (Economics)

Bar Memberships

  • New York
  • California

Get In Touch

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